CMAR MISSION

The Coastal Mendocino Association of REALTORS®, the areas voice of real estate: Promotes the highest ethical and professional standards and cooperation among its members * Serves as a leading advocate of private property rights and community involvement * Provides products, programs, and services to meet the evolving needs of the real estate industry and consumers.

CMAR VALUES

The values of the Coastal Mendocino Association of REALTORS® and its Multiple Listing Service are to:

Provide truth, accuracy, and reality at all times * Recognize that honesty, loyalty, understanding, work ethic, and creativity are keys to our long term success * Strive to be the best that we can be * Uphold the highest ethical behavior and seek out innovative technology and marketing *  Respect our clients and prospects time and value their business * Give freely of our time and money to our organization and community

VISION

Full recognition of REALTOR® contribution and value add to our Community

STRATEGIC GOALS

Our Association is striving to accomplish the following!
#1 Increase Association Real Estate Role
#2 Promote Community Involvement
#3 Enhance REALTORS® Professionalism
#4 Attain Operational Excellence